How to Repurpose Content with AI
Content repurposing is the highest-leverage activity in content marketing. Creating original ideas is hard. Reformatting them for different platforms and audiences is comparatively easy — but still time-consuming without AI.
Bloomberry lets you take one long-form piece (blog post, podcast transcript, talk notes, newsletter) and extract all the value from it across multiple formats in a single session.
What you can repurpose
| Source content | How to input | What you can extract |
|---|---|---|
| Blog post | Paste text or upload PDF | LinkedIn posts, X threads, carousel, infographic |
| Podcast episode | Paste transcript | LinkedIn post, X thread, blog article, carousel |
| Conference talk | Paste slide notes or transcript | Multiple LinkedIn posts, carousel, blog recap |
| Email newsletter | Paste text | LinkedIn post, X thread, short-form social |
| Internal memo or report | Paste text or upload DOCX | Thought leadership posts, infographic, blog |
| Meeting notes / lessons | Paste rough notes | LinkedIn post, X thread |
The repurposing workflow
Step 1 — Input your source content
In the Writer, paste your source content directly into the concept area. If it's a PDF or DOCX, click the attachment icon to upload — Bloomberry extracts the text automatically.
Add context after the content:
[Paste source content]
---
Repurpose this for LinkedIn. Extract the most insightful point and build a post around it. Keep my voice.
Step 2 — Select your target formats
Select all the formats you want to generate. For a single long-form piece, you can typically get:
- 3–5 LinkedIn posts (one per key idea)
- 1–2 X threads (the main argument and a secondary angle)
- 1 carousel (the list or framework)
- 1 infographic (if there's data)
Step 3 — Generate the first batch
Generate all formats at once. Bloomberry reads your source content, identifies the most extractable ideas, and produces format-specific outputs.
Step 4 — Use chat to extract specific angles
Use the chat refinement to extract specific angles you want to explore:
- "Now extract the counterintuitive insight from paragraph 3 as a hot-take LinkedIn post"
- "Write an X thread about just the part on [specific topic]"
- "Turn the stats section into an infographic structure"
Step 5 — Build a content queue
A 2,000-word blog post or 45-minute podcast transcript can yield 2–3 weeks of social content. Schedule all outputs into your Bloomberry queue with appropriate spacing.
The content pyramid
The highest-leverage content producers use a content pyramid:
- One flagship piece per week — a blog post, newsletter, or podcast episode that contains all your thinking
- 3–5 social posts from that piece — LinkedIn and X extractions of key ideas
- 1 visual asset from that piece — carousel, infographic, or image brief
This produces 5–7 pieces of content from a single block of original thinking. Bloomberry compresses steps 2 and 3 to under 30 minutes.
Repurpose your next piece with Bloomberry
Paste your blog post, podcast transcript, or notes and generate a week of content.
Start free