Brand Kit
The Brand Kit stores your visual identity and brand voice guidelines. It ensures generated content reflects your brand positioning, not just your personal voice. Particularly useful for companies with an established brand identity or agencies managing clients.
Brand identity
Logo upload
Upload your brand logo to be referenced in image briefs, carousel scripts, and infographic structures. Supported formats: PNG, SVG, JPG. Maximum file size: 5MB.
The logo is stored securely and is only used as a reference in generated content briefs — it is not overlaid or embedded directly.
Brand colors
Define up to three brand colors using hex codes:
- Primary color — dominant brand color (backgrounds, key UI elements)
- Secondary color — supporting color
- Accent color — highlight and CTA color
Colors are referenced in image briefs and carousel scripts to ensure generated visual content matches your brand.
Brand name and tagline
Store your brand name and tagline. These are automatically included where appropriate in generated content — for example, closing lines of LinkedIn posts or carousel cover slides.
Brand voice prompt
The brand voice prompt is an optional free-text field (up to 500 characters) that gives Bloomberry explicit instructions about how your brand communicates.
"We are a B2B SaaS company for growth teams. Our tone is smart but accessible — no buzzwords, no jargon. We challenge conventional wisdom and take confident positions. We write for operators who are skeptical of marketing fluff. Always end posts with a clear, direct takeaway."
How brand kit influences generation
When you generate content with a brand kit configured, Bloomberry applies the brand context at three points:
- Topic framing — The brand voice prompt shapes how the topic is approached and which positions are taken
- Closing and CTA — Brand taglines or calls to action are suggested in relevant formats
- Visual briefs — Image, infographic, and carousel outputs include brand colors and logo direction
Setting up Brand Kit
- Go to Settings → Brand
- Enter your brand name and tagline
- Upload your logo
- Add your hex color codes
- Write your brand voice prompt
- Click Save changes
Changes take effect immediately on the next generation.