Free Template

Employee Advocacy Brief Template

A structured, 13-field brief template for employee advocacy campaigns. Complete it once and Bloomberry generates original, voice-matched LinkedIn and X posts for every leader and employee in your program.

No sign-up required to use the template. Copy the fields below and adapt for your campaign.

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The Template — 13 Fields

What goes in an employee advocacy brief

These 13 fields are what allow an AI — or a human ghostwriter — to generate distinct, voice-matched posts for each employee without additional instructions per person. The brief is the spec. Every field matters.

1
Campaign name
A clear internal name for the campaign.
e.g. Q3 Product Launch — Signal Intelligence
2
Campaign type
Product launch / funding / thought leadership / event / hiring / customer story.
e.g. Product launch
3
Target audience
Describe who each employee's post is aimed at. Be specific about role, company size, and problem.
e.g. B2B marketing directors at Series A–C SaaS companies running employee advocacy programs
4
Key message
One sentence. The thing every post should communicate, regardless of which employee writes it.
e.g. Bloomberry now turns relevant signals into approved employee posts automatically — without a blank page.
5
Supporting claims (include)
Specific facts, features, or proof points the AI should draw from when generating.
e.g. Relevance scoring, suggested editorial angle per signal, one-click multi-voice generation
6
Claims to exclude
Language, claims, or topics employees should not mention in this campaign.
e.g. Competitor naming, unverified statistics, pricing claims
7
Tone and style direction
Describe the campaign's emotional register — not the employee's personal voice, which Bloomberry handles automatically.
e.g. Product-forward, not promotional. Explain what it does. Avoid superlatives.
8
Employees in scope
List the employees (or roles) participating in this campaign.
e.g. CEO, Head of Sales, Head of Marketing, Product Manager, 3× AEs
9
Reference materials
Links to product update, press release, internal one-pager, or other sources the AI should draw from.
e.g. https://bloomberry.ai/updates/... | internal launch doc
10
Platform targets
Which platforms should posts be generated for? LinkedIn only, LinkedIn + X, or another combination.
e.g. LinkedIn + X (Twitter)
11
Campaign date range
When should posts publish? Single day, coordinated week, or rolling window.
e.g. Launch day + 5-day coordinated window
12
Approval routing contact
Who owns the marketing review queue for this campaign?
e.g. Head of Marketing — final approval before employee step
13
Brand guardrails (campaign-specific)
Any brand rules specific to this campaign beyond organization-level Company Brain settings.
e.g. Use "signal intelligence" not "content monitoring." Do not describe the product as "automated."
Example Brief

A completed employee advocacy campaign brief

Campaign nameQ3 Signal Intelligence Launch
Campaign typeProduct launch
Target audienceB2B marketing directors and content managers at Series A–C SaaS companies who currently manage employee advocacy manually or with a legacy platform
Key messageBloomberry now monitors company, industry, and competitor signals and generates approved employee posts automatically — without a blank page or a manual brief every time.
Claims to includeRelevance score per signal, suggested editorial angle per signal card, one-click multi-voice generation, full approval queue before publication
Claims to excludeNo competitor product naming, no "automated content" framing, no unverified performance claims
Tone and styleProduct-forward and specific. Name the feature, describe what it does, let the use case make the case. No superlatives.
Employees in scopeCEO, Head of Sales (2), Head of Marketing, Product Manager
Reference materialshttps://bloomberry.ai/updates/signal-intelligence-launch | Internal product brief (shared)
Platform targetsLinkedIn + X (Twitter)
Campaign date rangeLaunch day + 3-day coordinated window
Approval routingHead of Marketing
Brand guardrailsUse "signal intelligence" not "social listening." Do not describe posts as "AI-generated" — use "AI-drafted" or "AI-assisted."
How Bloomberry Uses the Brief

From brief fields to original employee posts

When a completed brief is loaded into Bloomberry, the system maps each employee in scope against their voice profile and role context. The AI uses the key message and approved claims as the brief spec, uses the exclusion list to filter outputs, and uses the tone direction to calibrate register — while the voice profile handles how each individual employee actually writes.

The result is a distinct, original post for each employee — not a template for everyone to manually edit. For the full campaign workflow, see the employee advocacy campaign software page.

FAQ

Common questions about employee advocacy briefs

What is an employee advocacy brief?

An employee advocacy brief is a structured document that defines the parameters of a social media campaign for a company's employees. It specifies who the audience is, what the key message is, which claims are approved, which claims should be avoided, what tone to use, and what reference materials support the campaign. A good brief lets AI — or a ghostwriter — generate distinct, original posts for each employee without additional instructions per person.

How does an employee advocacy brief help with AI content generation?

An advocacy brief gives the AI a structured spec to work from instead of a vague prompt. When Bloomberry receives a completed brief, it maps each field against each employee's voice profile and role context before generating. The campaign name, audience, key message, and claim fields are what allow the system to produce distinct posts for a CEO versus a sales manager versus a product engineer — all from the same document.

What should I include in an employee advocacy campaign brief?

A complete advocacy brief should include: campaign name, campaign type, target audience, key message, approved supporting claims, claims to exclude, tone and style direction, employees in scope, reference materials (links, documents), LinkedIn and X platform targets, campaign date range, approval routing contact, and any brand guardrails specific to this campaign.

Can I use this brief template with Bloomberry?

Yes. This template mirrors the campaign brief intake fields inside Bloomberry's Advocacy Campaigns feature. Fill in the template, then paste the relevant fields into a new Bloomberry campaign. The system will generate original, voice-matched LinkedIn and X posts for every employee you select — routing them through the approval workflow before anything publishes.

How is an employee advocacy brief different from a social media brief?

A standard social media brief is typically written for a brand channel and defines what the company account will post. An employee advocacy brief is written for individual employees who will post under their own names — so it must account for role differentiation (the CEO post sounds different from the sales manager post), voice profiles, and approval routing before any content goes live. The claim exclusion field is also more critical in advocacy briefs, since posts appear on personal accounts.

Turn this brief into employee posts.

Load a completed brief into Bloomberry and generate original LinkedIn and X posts for every leader — each in their own voice, routed through approval before publishing.

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