Most advocacy tools push company content to employees. Bloomberry turns one campaign brief into original, voice-matched posts for every executive, founder, and employee — across LinkedIn and X.
From raw idea to publish-ready content in under a minute.
Employee advocacy software is software that helps teams turn campaign briefs, company signals, and employee expertise into original LinkedIn and X posts — written in each person's individual voice. It includes signal intelligence, campaign brief workflows, approval routing, and multi-platform distribution so employees publish authentically without starting from a blank page. It is used to enable employees to publish original thought leadership at scale — without ghostwriting teams, copy-paste amplification, or generic brand templates.
Real post drafts from B2B contexts — voice-matched per employee, ready for review and approval.
We hired someone last month who had no CS degree, no FAANG experience, and no glowing LinkedIn endorsements. Best hire we've made in 5 years. Here's what we looked for instead: → How they explained a problem they'd never seen before → What they built when there was no spec → Whether they asked questions that changed our thinking Credentials tell you where someone has been. Curiosity tells you where they're going.
We just closed our largest enterprise deal of the year. The competitor had better features on paper. We won on three things: 1. We understood their internal politics better than they did 2. We gave them a clear story to tell their board 3. We made the risk of choosing us lower than the risk of staying with the status quo B2B sales isn't about your product. It's about making your champion look smart.
See how Bloomberry compares on the things that matter.
What is employee advocacy software?
Employee advocacy software helps organizations enable employees to share content on their personal social accounts as part of a structured program. The best platforms use AI to generate authentic, voice-matched posts so employees publish original content consistently — not just reshare approved brand material. Core features include voice profiles per employee, approval workflows, signal intelligence, campaign brief intake, and multi-platform distribution.
How is Bloomberry different from traditional employee advocacy tools?
Most employee advocacy tools are built around a content library model: marketing creates approved content and employees reshare it. Bloomberry generates original posts in each employee's individual voice from campaign briefs, company signals, and their own expertise. The result is content that reads like a real person, not a brand account — and employees are far more likely to publish something that sounds like them.
Can Bloomberry create original posts for each employee?
Yes. Bloomberry builds a persistent voice profile for each employee and uses it to generate original posts in their voice — not a generic company tone. One campaign brief can produce distinct posts for the CEO, the Head of Sales, and five individual contributors, each reflecting their role, audience, and writing style.
Does Bloomberry support executive LinkedIn content?
Yes. Executive LinkedIn content is one of the highest-value use cases for Bloomberry. The platform builds voice profiles from executive writing samples and generates posts that reflect how that specific leader writes — not a polished corporate tone. Executives can review and approve before anything goes live.
Can teams review and approve posts before publishing?
Yes. Bloomberry includes a full approval workflow. Marketing and comms teams review drafted posts for brand alignment before they reach an employee's feed. Employees also see and approve their own drafts. Nothing publishes without consent from both sides.
Does Bloomberry support campaign briefs?
Yes. Bloomberry's Advocacy Campaigns feature turns one campaign brief into original, voice-matched posts for every leader and employee in the program. The same brief generates a founder post, a sales leader post, and a product manager post — each in that person's voice, for their specific audience.
Can Bloomberry create content from industry or company signals?
Yes. Bloomberry's signal intelligence layer monitors company news, industry feeds, competitor activity, and market events. Each signal is scored for relevance, paired with a suggested editorial angle, and ready for multi-voice post generation. Teams never start from a blank page when a relevant story breaks.
Is Bloomberry only for LinkedIn?
LinkedIn is the primary channel for B2B employee advocacy, and Bloomberry is purpose-built for it. The platform also generates X (Twitter) variants from the same campaign brief or signal — so teams can distribute across both platforms without writing content twice. Each variant is character-aware and adapted for the platform.
Generate posts that match your tone instead of generic AI output.
Bloomberry turns campaign briefs and company signals into original employee posts — without ghostwriting teams or copy-paste amplification.