Write one campaign brief. Bloomberry generates original LinkedIn and X posts for your CEO, executives, sales team, and every individual contributor — each in their own voice, each for their specific audience.
Not copy-paste amplification. Not a shared template. Original, voice-matched content at campaign scale — without ghostwriting every post individually.
Most employee advocacy programs handle campaign moments the same way: marketing writes one or two posts, drops them in Slack, and asks the team to share or reshare. The result is a feed full of identical content with copy-paste captions — which performs worse than original employee voice and signals inauthenticity to any professional reader.
The alternative — ghostwriting individual posts for every leader — doesn't scale. There aren't enough hours in a comms team's week to write 20 distinct, voice-matched posts every time a campaign launches.
Generic AI starts from a prompt. Bloomberry starts from memory. Every post generated from a campaign brief is written against the Voice Memory Layer for each person — so the CEO post sounds like the CEO, not like a template with their name attached.
Marketing writes the campaign brief in Bloomberry: the campaign name, target audience, key message, claims to include, claims to exclude, tone direction, and reference materials. The brief is the single source of truth for the campaign.
Use our free brief template →Teams select which employees will publish for this campaign — the CEO, the sales leadership team, the engineering manager, all individual contributors in a given department. Role context is used during generation to differentiate each post.
The AI maps each employee's voice profile, role, and audience against the campaign brief. The CEO post is written at an executive framing level. The Head of Sales post reflects customer-facing perspective. Each is original, not a variation of the same template.
For each employee, Bloomberry automatically generates a LinkedIn post and an X variant. The LinkedIn post is structured for a professional audience. The X variant is a character-aware rewrite of the same message. No duplicate writing required.
All drafts enter a review queue. Marketing checks for brand alignment and claim accuracy. Employees see their final draft and approve or request revisions before anything publishes.
The brief is what makes generation consistent across every employee. Bloomberry uses each field to differentiate content by role and voice — not produce copies of the same post.
Bloomberry generates distinct posts for each employee based on their voice profile and role context. The following examples show how one campaign brief produces different perspectives across three employees.
Get every employee publishing about a new feature or product update — each from their own perspective and audience context.
Distribute a funding milestone through employee voice, not just a press release. Founder, investors, team — each post sounds like the person posting it.
Run a coordinated category-ownership campaign with executives and senior leaders all publishing on the same topic in the same week.
Pre-event content from sales, marketing, and product — each covering the event from their audience's perspective before the team leaves for the conference.
Engineering leader posts about culture, recruiter posts about the role, CEO posts about where the company is heading — all from one campaign brief.
Customer success team, the sales leader who closed the deal, and the product team that built what solved the problem — three distinct posts, one customer win.
Employee advocacy campaign software lets marketing teams structure a campaign brief — the key message, target audience, supporting claims, and tone — and then generate distinct, original posts for every employee in scope. Rather than writing each post individually or pushing one template for everyone to reshare, campaign software produces voice-matched content at scale from a single brief.
Marketing fills in the campaign brief fields: campaign name, target audience, key message, claims to include, claims to exclude, tone direction, and reference materials. Bloomberry maps each employee's voice profile and role against the brief, then generates original LinkedIn and X posts for each person. The CEO post sounds like the CEO. The sales leader post sounds like the sales leader. Each is distinct — same campaign, different voice.
Yes. Every post generated from a campaign brief enters a marketing review queue before reaching the employee. Marketing teams review for brand alignment, edit inline if needed, and approve. Employees then see their draft and provide final approval before anything publishes. Nothing goes live without consent from both sides.
Bloomberry supports any campaign where an organization wants employees to publish original content around a shared topic: product launches, funding announcements, event promotion, thought leadership pushes, category positioning, hiring campaigns, and customer story distribution. The brief fields support any campaign type — the platform isn't specific to one use case.
Yes. For every employee in scope, Bloomberry generates both a LinkedIn post and an X (Twitter) variant from the same campaign brief. LinkedIn posts are structured for professional audiences. X variants are character-aware rewrites. Teams distribute across both platforms from a single campaign run.
Yes. The campaign brief includes an exclusion field for claims employees should not make — competitor disparagement, unverified statistics, off-brand language. These exclusions are applied during generation and flagged in the approval queue if a draft contains language that conflicts with them. The Company Brain also enforces organization-level claim governance across all campaigns.
One campaign brief. Original posts for every leader and employee. Approval routing before anything publishes.