Bloomberry is built around eight platform modules: voice profiles, content intake, AI generation, review workflows, scheduling, analytics, admin controls, and integrations.
Traditional employee advocacy platforms are built around content distribution. Bloomberry is built around content creation — so employees generate original, voice-matched posts instead of resharing brand-approved templates. For a category overview and buyer comparison, see the employee advocacy software page.
The ghostwriting bottleneck. Employees post original content without needing a comms team to write for them.
A brand content distribution tool. Bloomberry is built for original employee voice, not approved brand resharing.
B2B companies where employee thought leadership drives trust, pipeline, and recruiting — and where authenticity matters.
Each module handles a distinct layer of the employee advocacy workflow — from capturing a raw idea to measuring what published.
Each employee gets a persistent voice profile built from their writing samples, edits, and approved content. The profile captures their phrasing, depth, and perspective — so every generated post sounds like that specific person, not a generic company account.
Employees submit rough ideas, talking points, meeting notes, or article links. The intake layer is deliberately low-friction — the goal is to reduce the time between having a thought and having a draft to review.
Bloomberry generates LinkedIn-ready drafts using each employee's voice profile. Drafts reflect the employee's tone, formatting preferences, and the level of depth appropriate for their role. Multiple AI models available depending on quality requirements.
Marketing and comms teams can review drafts before publishing. The review flow supports inline edits, approval gates, and comment threads. Employees see exactly what will publish and can decline or request revisions.
Approved content moves directly into the scheduler. Posts can be queued individually or in batches. The scheduler supports LinkedIn and X, with time-slot optimization for each employee's audience.
Track which employees are posting, what content is performing, and how advocacy activity relates to reach and engagement. Analytics surface program health — not just volume, but whether the content is getting traction.
Admins manage team rosters, review permissions, brand guardrail settings, and integration connections. The admin layer is designed for comms or marketing teams running the program — not IT administrators.
Bloomberry connects to LinkedIn and X for direct publishing, and supports CRM and analytics integrations for teams that want to connect advocacy activity to pipeline data.
Book a demo to walk through the review workflow, voice profiles, and team dashboard with the Bloomberry team.