The best employee advocacy content doesn't look like marketing. It looks like someone sharing what they genuinely learned. Here are real examples — and what made them perform.
Specific observations ("I ran 40 discovery calls") outperform generic claims ("Sales is changing").
Posts that challenge conventional wisdom drive 3× more comments than those that confirm it.
"Here's what I learned" beats "Here's what companies should do" every time.
Readers share posts they can reuse. Always include one actionable insight.
“Why we removed our most-requested feature”
Our #1 requested feature was a Zapier integration. We built it. Shipped it. 40% of users who requested it never turned it on. Here's what we learned: People request features that solve yesterday's problem. By the time we shipped, they'd worked around it. Now we ask: "What decision would this feature help you make?" — not "What feature do you want?"
“Most digital transformation projects fail for the same reason”
I've led 40+ digital transformations. The ones that fail? They all have the same problem. It's not the technology. It's not the budget. It's not even the timeline. It's organizational permission. When no one is allowed to say "this isn't working," no one does. Transformation requires permission to fail forward.
“The question I ask in every discovery call that changes the deal”
One question changed how I run discovery calls. I used to ask: "What problem are you solving?" Now I ask: "What happens if you don't solve this in the next 90 days?" The first question gets you a feature list. The second gets you urgency, budget authority, and the real decision-maker. Try it in your next call.
“What I wish someone told me before my first board presentation”
My first board presentation was a disaster. I prepared for questions about the model. The board asked about assumptions. Lesson learned: Boards don't care about your analysis. They care about what you're assuming to be true — and whether they agree. Lead with your assumptions. Show your work. Ask for disagreement early.
Bloomberry turns your employees' ideas into high-performing LinkedIn posts. See it in action.