What to Post on LinkedIn: 25 Prompts That Actually Work

The blank-page problem for LinkedIn is not about ideas. You have ideas. You have opinions. You know things most of your followers don't.

The problem is translation — turning what you already know into a post that's specific enough to be worth reading, short enough that someone reads it, and honest enough that it doesn't feel like a press release about yourself.

Here are 25 post types that work. Each one has a concrete angle and a real reason it lands.

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The 25 LinkedIn Post Types

#	Post type	The angle that makes it land
1	The specific opinion	State a position you'd defend in conversation. "The best X is Y, and here's why" — not "there are many ways to think about X."
2	The counter-take	Identify something widely accepted in your industry that you think is wrong. One sentence to state it, three to back it.
3	The lesson from a bad decision	Pick one decision that didn't go as planned. What you expected, what happened, what you'd do differently. Specifics required.
4	The number that surprised you	One metric from your work that changed how you operate. Just the number and what it changed.
5	The question that changed a conversation	One question you started asking that produced unexpectedly useful answers. Where did you start asking it? What did it reveal?
6	The framework you actually use	A three-or-four-part way you make a recurring decision. State it as a list. No preamble.
7	The hire that taught you something	One thing about a recent hire (good or bad) that updated your hiring model.
8	The thing you stopped doing	One practice, workflow, or belief you abandoned and why. The "why" has to be honest.
9	The early signal you almost missed	Something in retrospect was obvious, but you didn't see it at the time. When did it click?
10	The customer insight	Something a customer said or did that changed how you think about your product or market.
11	The honest post-mortem	A project, campaign, or quarter that underperformed. What you thought would work, what actually happened.
12	The prediction	Something specific you expect to happen in your industry in the next 12 months. State it flatly. Own it if you're wrong.
13	The tool swap	Something you replaced with something else and why. Real tools, real reasons, no affiliate framing.
14	The reading that changed something	One article, report, or book that updated your thinking. Not "everyone should read this" — specifically what it changed for you.
15	The pattern across conversations	You talked to X customers / candidates / partners in the last month. Here's the thing that kept coming up.
16	The thing you believed until you didn't	A mental model or assumption you held for years that turned out to be wrong. What changed your mind?
17	The meeting that actually worked	One meeting format, ritual, or structure your team uses that you'd recommend. No consulting-speak.
18	The misalignment that cost you	A time when you and a stakeholder, customer, or partner were solving different problems without knowing it.
19	The thing nobody tells you	Something true about your industry, role, or market that most people in your position discover too late.
20	The ask	A specific thing you're trying to figure out. Framed as a genuine question, not a lead magnet.
21	The criteria for a hard decision	A decision you had to make recently where the criteria weren't obvious. What you used to decide.
22	The underrated thing	One person, tool, book, tactic, or approach in your space that doesn't get enough credit. One sentence on why.
23	The moment that changed how you lead	A specific conversation or event that changed how you operate as a manager, founder, or contributor.
24	The experiment result	You tested something. Here's what you tried, what you expected, what happened.
25	The observation from a sales or customer call	Something you heard this week that made you rethink something. One line of direct quote always helps.

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The structure that makes most of these work

The best-performing versions of these post types share a structure:

1. Specific opening sentence — state the thing plainly, no setup
2. Two or three sentences of context — what situation produced this observation
3. The actual point — the update to your model, the framework, the counter-take
4. Optional: one line that opens a thread — a question or implication, not a call to action

The failure mode for all 25 is the same: generalizing the post until the specificity that made it worth writing disappears. "I've learned that hiring is hard" is a generalized version of "We lost our best engineer because we ran a 6-round interview process that signaled we didn't trust our own judgment." The second one is a post. The first is a thought.

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The Bloomberry angle

The hardest part isn't finding the idea. It's getting from idea to post without the draft turning into something polished and lifeless.

Bloomberry is an AI writing tool that learns your voice. Drop in the raw observation — "we tried X, expected Y, got Z" — and it generates a LinkedIn post in your specific style, not a generic template. If you use one of these 25 prompts as the input, the output reflects your vocabulary, sentence rhythm, and tonal patterns rather than the model's defaults.

The result is content that sounds like you had time to write that morning, not content that sounds like you asked an AI to make it professional.

Try it with one of the prompts above: bloomberry.ai/writer

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Related: How AI learns your writing voice · Best AI tools for LinkedIn content · Why AI writing sounds generic