Buyers follow reps who post about things that matter to them. Most reps have nothing to say because they have no system to find the angle, write the post, and get it approved quickly. Bloomberry does all three — triggered by the signals your prospects are already watching.
From raw idea to publish-ready content in under a minute.
Social selling content platform is a system that equips sales reps with LinkedIn posts that are relevant to what their prospects care about right now — generated from market signals, competitor moves, and industry news — rather than static brand content or generic thought leadership templates. The posts are in each rep's voice, approved before publication, and timed to the signal that triggered them.. It is used to keep every sales rep visible and credible on LinkedIn with timely, deal-relevant content — without asking reps to monitor the news, find an angle, and write a post themselves.
See how Bloomberry compares on the things that matter.
How is Bloomberry different from a social selling tool like LinkedIn Sales Navigator?
LinkedIn Sales Navigator helps reps research prospects, track job changes, and identify warm leads. It does not help reps create content. Bloomberry addresses the content side of social selling: generating relevant, voice-matched posts triggered by market signals — so reps show up in prospects' feeds with something worth reading, not just connection requests.
Does each rep get their own post or the same one?
Each rep gets a distinct post. Bloomberry generates one draft per employee using their individual voice profile and role context. The VP Sales post and the AE post cover the same signal from different angles — what each person would actually say, not a shared post with their name on it.
How does the content stay on-message while still sounding like the rep?
Brand governance rules in Bloomberry define what claims can and cannot appear in any generated post — across all employees. Those rules apply during generation. The result is a post that is genuinely in the rep's voice and style, within the bounds of what marketing and legal have approved. Marketing reviews every draft before it reaches the rep.
What types of signals generate good social selling content for reps?
The highest-value signals for social selling tend to be: competitor announcements that affect a common buyer objection, industry research that validates what the rep tells prospects in calls, company news that is relevant to active deal conversations, and market events that prospects are actively tracking. Bloomberry scores each signal on deal-stage relevance — high-urgency signals get prioritised for rep distribution.
Can marketing control what sales reps post while still making it feel authentic?
Yes. The governance model in Bloomberry separates two things: marketing controls the rules (what is on-brand, what claims are approved, what is blocked) and the rep controls their voice (how they phrase things, what examples they add, their personal take). Marketing reviews every draft for rules compliance. The rep reviews for voice authenticity. Both sign off before publication.
Generate posts that match your tone instead of generic AI output.
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