Write Like a Product Manager

The interview that changed our entire roadmap lasted 14 minutes. The user was not using the feature we had spent 6 weeks building. Not because they did not like it. Because they had already solved the problem with a spreadsheet that took 30 seconds. We were building for the version of the problem that existed 18 months ago.

When everything is priority one, nothing is. The PM's job is to make the call everyone else is avoiding. My framework for prioritisation: 1. What breaks for a paying customer if we do not do this? 2. What becomes permanently harder if we delay? 3. What is actually important versus what just has a vocal internal champion? Most "urgent" things fail all three tests.

Why should product managers build a public writing presence?

PMs who write publicly build influence across teams and industries. They become known for specific expertise, attract better job opportunities, and develop the communication clarity that makes them more effective in their day job.

What topics should product managers write about?

User research insights and what they revealed, prioritisation frameworks you actually use, lessons from product decisions that did not go as planned, and perspectives on product strategy in your specific market. Real experience makes PM content uniquely valuable.

How is PM writing different from other professional writing?

PM writing is characterised by user empathy, systems thinking, and honesty about uncertainty. The best PM content acknowledges trade-offs rather than presenting false certainty — which is exactly what makes it credible.

Can Bloomberry help PMs articulate complex product thinking?

Yes. Bloomberry helps you translate product thinking — which is often nuanced and multi-variable — into clear, engaging social content that a broader audience can understand and value.