The Founder Content Workflow: From Idea to Published Post

The best product conversation I ever had wasn't with a customer. It was with a customer who was about to leave. They didn't complain about missing features. They said: "I already have all the features I need. I just don't use them because I can't figure out how." We'd been measuring product-market fit with the wrong instrument. We were counting activations. We should have been counting competence — how many customers could actually do the core job the product was built for. After that conversation, we cut the roadmap in half and spent a quarter on documentation, onboarding, and in-product education. Churn dropped 34%. Sometimes the growth lever is deeper in the product you already have.

I post on LinkedIn every week. It takes me less than 20 minutes. Here's the workflow: Monday: I write one sentence about something I learned or observed in the past week. Not polished — just the raw thought. I put it into Bloomberry. Two minutes later I have a full post. I read it, make maybe two edits, and schedule it. That's it. The 20 minutes isn't really about writing. It's about paying attention during the week — catching the moments that are worth something to someone else. Once you have that, the writing is almost automatic.